the world's lithium production base for equipment manufacturing

- Interview with Ruby Lithium Technology Co., Ltd., Dongguan City, chairman Yu Shimin

Lithium Technology Co., Ltd. Dongguan City, Ruby, dell laptop battery Chairman Yu Shimin

Editor's Note:

Benefit from the rapid development of new energy vehicles, the future of power lithium battery will show explosive growth, who have a competitive advantage and get good value for money, the market will come to occupy the high ground.

As the provincial technological innovation-oriented enterprises, dell 1691P battery, dell 75UYF battery, dell 5081P battery, Dell 1K500 battery, Lithium Technology Co., Ltd., Dongguan City, Ruby has the purpose of carrying out the innovation in all aspects. The company has received 60 patents certification, with flexible polymers, cylindrical, square and other complete sets of 3C electronic series of lithium battery power the entire plant and production equipment, R & D breakthrough patented technology limitations of traditional techniques to successfully seize the market with product innovation . Ruby also received the "2009 Guangdong Province, the best quality brands", "brand development, Guangdong Province Award" award, which confirms the Ruby on lithium equipment market has a decisive influence in nurturing intellectual property core technology doing my part to walk in the forefront of the industry.

Recently, the correspondent of Lithium Technology Co., Ltd., Dongguan City, Ruby had an exclusive interview, Chairman Yu Shimin, the Ruby of product development, internal management, strategic planning, and development of the road in-depth interpretation.

Reporter: Lithium Technology Co., Ltd., Dongguan City, Ruby since its inception in 1999, after 11 years of growth and development has become the largest domestic investment, the highest level of technology, product range of lithium battery production equipment manufacturers. Please tell us about the company's business and development.

Yu Shimin: company because of the state's new energy,dell 1691P battery, environmental protection, pure electric vehicles and other high-tech equipment manufacturing industry policy support in the promotion of good prospects for development of the industry, the business momentum is very good, both in performance every year to grow exponentially. Employees has grown to nearly four hundred people, fifty people including R & D personnel, sales personnel 30 people, has established a perfect sales service system, fully expanded services to meet market needs. Expansion in production, the company's "Asian lithium are" Yichun purchased two hundred acres of land for the construction equipment manufacturing base of lithium, lithium are rooted, improve quality, effective cost control, steady expansion of the market, up and down the staff at Ruby strive to create the world's largest lithium production base and work equipment.

Reporter: Ruby lithium battery production facilities in the industry recognized by users, which fully reflects the Ruby on quality requirements. What are the current main line of company products? With the core competitiveness of products? What are the characteristics?

Yushi Min: 3C Communications is currently the main series of electronic battery, battery flexible packaging series, square steel, molded case series and complete sets of series of cylindrical lithium production equipment.

Competitive products with a core coating machine, slitting machine, with high efficiency, high precision by the customers.

Filling Machine series to fill the domestic gap in the market.

Flexible automated production lines currently on the market reached a high degree of integrated automation requirements. Has been gradually to meet the high standards of the world's high-quality high-volume automated production cells, has been walking in the forefront of the world's lithium equipment.

In the car battery, the pole piece for square laminated molding machine and automatic high-precision and high stability that the pursuit of new and old customers. Market products in short supply.

Reporter: "Details determine success or failure, the decision quality brand",dell 75UYF battery, in addition to product quality protection, after-sales service is an essential link. Equipment manufacturing service business has been the most concern, but also a direct impact on manufacturers marketing factors, how do service for Ruby?

Yu Shimin: We are in an era of rapid development of society, the era of marketing a service, product sales began in real sales. Service for such an important part of some work we made the following:

Professional training of service personnel - to create excellent after-sales service team.

To improve the service system as a safeguard.

Attention to after-sales service team building, caring for team members to grow.

Ruby with excellent corporate culture to influence the company up and down every Ruby people.

Customers to buy not just our excellent equipment, dell 1691P battery, dell 75UYF battery, dell 5081P battery, Dell 1K500 battery,but more importantly the purchase of a refinement of our most intimate and hidden in the device and service of advanced battery manufacturing technology.

Reporter: battery industry is developing rapidly, the market continued strong demand for the products of the increasingly fierce competition, what Ruby is how to build and develop their own research team?

Yu Shimin: Ruby followed in this regard is a Heaven, that is, respect and Love. Specifically in the following areas:

Our internal mechanism of the formation of long-term training, attention to personnel training and human resources team building.

Keep people healthy mechanism to ensure that people bring in and keep them.

In research and development team.

With national research institutions and institutions to establish long-term strategic partnership to create cooperation base, continue to import talent.

Attention to corporate culture, corporate culture, Hong Baosi want to integrate into the hearts and minds.

Ruby enterprise customers for the day, Ruby executives to employees for the day, to reflect the customer first, respect for talent.

Ruby construction and business ethics management systems in parallel, dell 5081P battery,to create unity and efficient personnel.

Reporter: Brand is the cornerstone of enterprise development, Ruby participated in the battery industry every year a large exhibition, as the company's brand building one of the important propaganda tool. It is understood that, for three consecutive years to participate in Ruby Zhenwei Group sponsored by the Shanghai battery development, in September 19th, 2011's "Third China (Shanghai) International Battery Products and Technology Exhibition" Ruby in one fell swoop set a 288 square meters large booth, you think about this exhibition platform?

Yu Shimin: Ruby through the years and we Zhenwei Group cooperation, see Zhenwei quality caring service and strong strength and superior ability to promote the exhibition business is located in Shanghai a world economic center, we are very attention to such an international battery business platform, I believe there will be more of the world's business presence, this is the best brand-building platform, I believe this platform can Zhenwei the Shanghai exhibition on display previous glory. So Ruby has chosen the best area of ​​the previous show. Thank you Zhenwei!

Reporter: The battery in your show, which will display products and technologies, like?

Yu Shimin: The display of products and technologies I think are confidential, feature is a "new" word, all thought to create greater value for our customers starting to customers are thinking, exceed customer expectations is our people every Ruby pursuit.

Reporter: We know the pace of development in recent years, Ruby is very fast, thanks to how the company's management philosophy? Management and marketing company in what is unique?

Yu Shimin: from the company's "people-oriented" management philosophy to provide customers with lithium equipment and the most valuable one-stop personalized sales and service!

Reporter: Ruby has been committed to the development of new green energy technologies and applications, lithium equipment to build the first brand, the company's future 3 to 5 years in the battery industry, what plan?

Yu Shimin: Ruby is currently in the "Asia lithium are" Dell 1K500 battery, - Jiangxi Yichun purchased two hundred acres of land plants; in 3 - 5 years, business professionals positioned to build the world's largest lithium production equipment manufacturing base to meet the global lithium production The expansion needs.

Postscript:

Good smile, witty conversation and sincere words.dell 1691P battery, dell 75UYF battery, dell 5081P battery, Dell 1K500 battery, Yu Shimin Li-ion battery production equipment in the manufacturing industry, with a distinctive style and unique charm, and led all the people after 11 years of Ruby development, relying on bits and pieces of the relentless pursuit of efforts to achieve customer's dream, the ultimate success of the industry ahead of the market.

After the interview, Yu Shimin took us to visit front-line manufacturing plant, so that we better understand the entire product line of Ruby's production operation process. Plant also came on the playground outside the entry military training new employees neat footsteps and loud anthem. Under the scorching sun looked bright camouflage dressed people of Ruby, like read music to play on the dance melody of their wonderful life movement. "Bao Jianfeng from sharpening out, plum blossom from the bitter cold," today's Ruby who is in perseverance, scaled new heights of courage, toward the "achievement lithium equipment brand," long-term goal to forge ahead! Move into!